Job Description:

Summary:

Do you have a strong interest in business, proven track record of creating and writing integrated marketing communications materials? Have samples that demonstrate your abilities to produce results? Understand how to buy media? Detail oriented? Committed to continuous learning and contribution? Self directed? Thrive on deadline in collegial environment?

Available to work as temp to perm for 40 hours/week until the position becomes full time? If so, this might be your next job!

Candidate will….

Develop, coordinate and execute print, online and e-marketing advertising program for client company. Also develop and project manage content and delivery of two monthly e-newsletters for tax and accounting professionals, as well as association outreach and marketing, trade show marketing. Report to Senior Marketing Manager – Software, Media and Communications.

Work in 5-6 person team within 35 person marketing dept.

Support all marketing promotional campaigns for entire software product portfolio. Assist with strategy, messaging, concept development, and defining campaign objectives. Oversee various segment initiatives. Write creative copy for print and the web, coordinate lists, design and print production. Share lead generation and results with other business partners in timely manner.

Qualifications:

Education and/or Experience:

Bachelor’s degree (B.A./B.S.) in English, Journalism, Writing, Communications or Marketing, plus 1-3 or 3-5 years of experience. (Salary will commensurate with level of experience needed to execute this job. If you have more experience and are still interested, please note that we have a finite salary band.)

Business communications and proven marketing, sales and marcom skills.

Ability to read and comprehend industry specific documents and/or presentations, target key information from said materials.

Ability to organize and convert key information into clear, concise and informative written documents

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

Ability to interpret instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:

Proficiency in MS Office programs, including Word and Excel.

Ability to implement small mailings using mail merge, Excel and Word.

Desktop publishing experience preferred.

Other Skills, Abilities or Qualifications:

Detail oriented, precise. Very important.

Metric and bottom line orientation.

Able to work independently, resourceful.

Skillful in working on multiple projects simultaneously.

Strong project management skills to ensure timely delivery of projects

Flexibility in handling changing priorities.

Ability to manage cross-functional teams.

Responsibilities:

Project breakout: 25% advertising, 15% each for trade show mk, assn mk, segment mk,

e-newsletter and project management.

Overall, spend 25% of time writing.

Ensure messaging for segment outreach is clear, understandable, and properly executed. Ensure employees understand messaging, can articulate its value, and able to execute.

Develop brochures, sales collateral, case studies, print and online advertisements, trade show signage, speaking opportunities, e-blasts, web pages, etc.

Represent Marcom dept for all company and product related branding issues/initiatives.

Develop print and online advertising campaigns for 3 distinct product lines.

Place print and online advertising for 3 product lines.

Track and allocate $1.1 million ad budget.

Track response rates to advertising campaigns.

Distribute leads from marketing/advertising campaigns, e-marketing initiatives, webinars, etc.

Develop and execute strategy to support Association Alliance Program for CPA and Corporate segments.

Develop marketing tools for association outreach.

Track and maintain association calendar of events and budget.

Secure speaking and sponsorship opportunities for personnel at trade shows, association meetings, and conferences.

Track and allocate $300,000 for partnership and association outreach.

Distribute leads that come about from associations, partnerships, etc.

Work with Corporate Communications to develop trade show strategy and ensure it’s understood by sales, marketing, product and segment management, etc.

Work with trade show manager to ensure company is represented and marketed at industry trade shows.

Ensure proper sales materials are present at various events.

Ensure company presence and sales representatives at trade shows represent company effectively and properly. Also applies to show booth presence.

Develop Customer Referral Program for both CPA and Corporate segments.

Work with Director of Corporate Communications to ensure company’s products are covered in magazine reviews.

Complete questionnaires and inquiries regarding products, company initiatives, etc. or forward them to appropriate product managers for completion.

Maintain and expand media relationships to ensure company is always represented positively.

Generate and review article and feature story reprints.

Develop and compile editorial calendar for each issue of monthly e-newsletter.

Edit and final proofread all stories and features.

Provide development and design ideas and review e-newsletters for accuracy.

How to apply:

Please forward your resume as a .doc, with a cover letter including salary information/hourly rate, and state how you fit the specs. Please also send writing samples or a link to your online portfolio. Send materials to MarcomMedia@lhazan.com, c/o Lynn Hazan, and call 312-863-5401 to follow-up. We appreciate your follow up call.

Lynn Hazan & Associates. www.lhazan.com